About Us

About Us
Welcome to the Utalii Africa Tourism Expo™ (UATE)—Africa's premier platform dedicated to showcasing and promoting the diverse and dynamic tourism industry of the continent. Our mission is to create meaningful connections, foster innovation, and drive growth within the African tourism sector while highlighting the richness and potential of African destinations on the global stage. As the tourism industry continues to evolve, Utalii Africa Tourism Expo serves as a vital meeting point for tourism professionals, including travel agents, tour operators, hoteliers, airlines, government officials, and industry innovators. Here, stakeholders from across the globe gather to network, explore new opportunities, and share insights on the future of tourism in Africa.
Our Vision
To position Africa as a leading global tourism destination, showcasing the continent’s unique cultural heritage, breathtaking landscapes, sustainable travel solutions, and evolving travel experiences. We aim to be the central hub for thought leadership, innovation, and collaboration in Africa’s tourism industry.
Our mission
  • Promote Africa's Tourism Potential: We are committed to enhancing Africa's visibility as a top-tier global destination, promoting the continent's diverse cultures, wildlife, and authentic travel experiences.
  • Drive Industry Growth: By facilitating powerful connections between key stakeholders—businesses, government, and international partners—we aim to accelerate growth and investment in Africa’s tourism industry.
  • Foster Sustainable Practices: We believe in the power of responsible tourism to benefit local communities, preserve cultural heritage, and protect the continent's natural wonders for generations to come.
  • Innovate and Educate: Through insightful workshops, conferences, and networking opportunities, we aim to provide our attendees with the knowledge and tools needed to navigate the future of tourism, leveraging new technologies and evolving trends.

What We Do

At Utalii Africa Tourism Expo™, we offer an unparalleled platform for businesses and tourism professionals to:

Exhibit
Showcase products, services, and destinations to a targeted audience of key decision-makers and industry influencers.
Network
Connect with potential partners, clients, and collaborators from across Africa and the globe.
Learn
ConParticipate in conferences, panel discussions, and workshops that explore the latest tourism trends, sustainability, marketing strategies, and more.nect with potential partners, clients, and collaborators from across Africa and the globe.
Explore Opportunities:
Discover new markets, expand your reach, and gain access to cutting-edge tourism solutions designed to drive success.

The Utalii Africa Tourism Expo™ is more than just an event; it's an opportunity to shape the future of African tourism. Whether you’re an exhibitor looking to expand your business, a professional seeking industry insight, or a visitor eager to explore the continent’s best travel offerings, the Expo provides the perfect environment to connect, collaborate, and innovate.

Join us as we unite the world in celebrating the heart and soul of Africa’s tourism industry. Let’s explore, invest, and grow together—creating a vibrant, sustainable future for tourism in Africa.

Corporate Social Responsibilities (CSR)
Sustainability and responsible trade initiatives.
Our Theme
"Re-igniting Africa’s tourism businesses for sustainable recovery & promoting intra-African Travel"
UATE 2025: The Inaugural Event Bridging Global Tourism Opportunities
The Utalii Africa Tourism Expo (UATE) 2025 marks a historic milestone as the inaugural event designed to bring together tourism professionals, businesses, and industry leaders from across the globe. This ground-breaking expo offers an exclusive platform for stakeholders to engage, collaborate, and close meaningful business deals that will shape the future of the global tourism industry.

With a focus on Africa’s untapped potential as a premier travel destination, UATE 2025 will showcase a diverse array of exhibitors, including travel agencies, tour operators, hospitality services, airlines, and government entities. Attendees will have the unique opportunity to connect with key decision-makers, explore new market opportunities, and forge lasting partnerships.

This first edition promises to be a dynamic, results-driven event where the world’s tourism players can come together to unlock business opportunities, explore innovative solutions, and set the stage for a new era of growth in the African tourism sector. Whether you’re seeking to expand your reach, discover new business prospects, or establish impactful collaborations, UATE 2025 is the must-attend event of the year.

The Expo at a Glance

12901+

TOTAL NUMBER OF ANTICIPATED ATTENDEES

507+

ORGANISERS & VOLUNTEERS

122+

MEDIA HOUSES (National, Regional, Continental and International)

9791+

INVITED GUESTS AND GENERAL VISITORS

1045+

GOVERNMENT REPRESENTAVES (From Ministries, Departments & Agencies – MDAs)

Why Choose UATE
Growth
Business
Showcase
Conference
Culture
Investment
These are
The reason you should come for UATE 2025 Expo

Participants

About

Africa’s mega inaugural Expo will provide a unique platform for the 54 African countries and global tourism stakeholders to showcase their products and services, foster collaborations, and strike lucrative business deals.

Contact

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More Information

EXHIBITION FORM

You need to Exhibit, Fill the form below:

Contact Information
Other Information:

Application and Registration Form

Please note that that your registration is not an invitation but an opportunity to consider your application as a hosted buyer. Successful applicants will be notified within 5 working.

Please, complete this form:

Personal Information
Business Information
Business Type (Check all that apply):
Primary Business focus (Check all that apply):
Your Role in Decision Making (Check all that apply):
Annual Revenue (Approximate)
Interest in African, Africa Diaspora & OIC Member Countries Tourism Which African regions or countries are you most interested in? (Check all that apply):
What types of products and services are you interested in sourcing or promoting? (Check all that apply):
Business Experience & References
Please provide a brief description of your company’s experience in the tourism industry. (Max 200 words)
Have you attended previous tourism trade shows or events?
If yes, please provide details of the most recent event you attended (Name of Event, Year, and Location):
Please provide one or two references from previous tourism suppliers or clients:
Name:
Company:
Contact Email:
Contact Phone:
Relationship:
Terms and Condition
By submitting this application, I acknowledge that:
  • I am a key decision-maker or senior professional in the tourism industry.
  • I commit to attending the Utalii Africa Tourism Expo 2025 if selected as a Hosted Buyer.
  • I will actively participate in networking and business matching activities.
  • I understand that the event organizers will use the information provided in this application solely for Hosted Buyer selection and coordination purposes.
  • I consent to the use of my business name and contact details in marketing materials related to the event.

Media Accreditation Form

Please, complete this form:

Book a Stand

We are thrilled to have you amongst our exhibitors at UATE2025. Our mission is to help you stand out, showcase your offering, and to engage with Intra-African Tourist experts.

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